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About Us



Founded in 2003 by Paul Stern Sr., Liftnow has become the industry standard for quality and service in the Northeastern United States. In 2018, Liftnow began its strategic expansion into the public sector, where it is now the fastest growing vendor 4 years in a row. In 2022, Liftnow did business in nearly all 50 states across a variety of contracts, namely Sourcewell.

Liftnow is a family-owned company by the Stern Family, whose experience in steel products distribution dates back through the 1910s, where they were the pre-eminent metal wholesalers in Eastern Europe. Liftnow is a privately-held corporation and can proudly state that it has no shareholders or parent companies, and does not think by quarter – Liftnow thinks by year and by decade. This ownership structure and history allows Liftnow to serve its clients first.

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 We call our approach The Orange Glove Model, which highlights our differentiation through service, expertise and assortment.

There is power in empowering the customer. By acting ethically and credibly, we hope that you’ll think of us when making the next important purchase for your facility. We provide your viable choices and our professional recommendations, free of incentives toward a single brand or product line.

After you’ve decided to choose Liftnow, our commitment to service and quality ensures a relationship that outlasts any purchase. This commitment is highlighted through our variety of service offerings, which remain the only of their kind in the entire United States. Whether it’s a $100,000 project or a $100 project, we’ve got you covered.

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